Overview
of bellette.
Established in Alice Springs in 1998, bellette has become one of the Northern Territory's leading creative agencies with a headquarters in Alice Springs and staff working remotely across the NT and Australia. Our roots in the Northern Territory have shaped us into a community-focused and self-sufficient organisation, offering a wide range of services.
We serve clients throughout Australia with diverse projects including strategic marketing campaigns, branding, design, illustration, traditional and digital publishing, websites, social media, radio, photography, video, animation and TV. Our team consists of experienced project managers, graphic designers, illustrators, media strategists, copywriters, content writers, photographers, video editors, and a camera team for news and promotional footage.
Having a deep understanding of life in regional Australia and the specific needs of organisations, their audiences, and communities across the Territory and Outback, we work with a variety of clients, including government, non-profit organisations, First Nations corporations, small and large businesses, and community groups.
Our Experience.
At bellette, we bring extensive experience in filming, video production, and animation, having completed numerous successful projects that emphasise storytelling, creativity, and technical excellence.
Our work often involves capturing the unique spirit of communities, with a strong focus on projects that require thoughtful cultural representation. From developing educational films to producing impactful animations, our projects frequently include in-depth consultation with communities and stakeholders, ensuring that every detail aligns respectfully with cultural values and narratives.
While we have yet to create a virtual reality (VR) experience, our proficiency in video and animation production has prepared us with many of the essential skills VR requires, including visual storytelling, sound design, and an understanding of immersive, audience-focused content. We are deeply committed to quality and constantly seek to expand our expertise. With our highly adaptable team, we are excited about the prospect of learning VR technology and integrating it with our existing knowledge to meet the specific needs of new projects.
Our technological proficiency is a core strength, as we work with leading tools in the industry, such as Adobe After Effects, Premiere Pro, and the latest video and animation software. This gives us the technical foundation needed to work effectively with VR tools and platforms. We approach every project as a learning opportunity, staying current with technological advancements and creative techniques to ensure our work is not only engaging but also innovative.
Our commitment to community consultation and cultural sensitivity is paramount. We prioritise open dialogue with community members and stakeholders, allowing us to create media that is accurate, respectful, and reflective of the voices and traditions involved. This approach will extend seamlessly to VR projects, where we will continue to honour the communities we represent while bringing their stories to life in new and immersive ways.
We invite you to read about some of our previous projects below.
Relevant Projects.
Meet the Team.
Brad Bellette
CEO
Brad is the driver behind bellette’s operations and growth. He is passionately invested in seeing continuous improvement in all areas of the business. He spends time getting to know our clients, investing time to ensure that strong relationships are forged because, with good communication and good relationships we are able to deliver a service that truly meets the needs of our clients. Over his many years of experience in the industry, Brad has been able to act in consultancy roles in all levels of government and businesses of every size, developing strong contacts in networks in many areas.
Embracing the evolutionary nature of creativity and technology, which is at the core of what bellette does, Brad is able to make strategic decisions that keep the business and team at the top of their game. Through Brad and his innovative and informed business strategies for bellette and our clients, we are able to extend a valuable service of strategic and creative problem solving carried out by our team.
Qualifications
Course Studied:
Printing Machining Apprenticeship
University or College:
Kangaroo Point TAFE
Year completed: 1986
Expertise & Accumulated Knowledge
- Proficiency in consulting at all levels of government, community organisations and individuals
- Experience, contacts and networks for traditional and emerging media and creative production industries
- Choice of leadership style appropriate to the situation
- Commitment to honest and respectful communication
- High-level expertise in business analysis: facilitating change and directing creative vision for future directions
- High level interpersonal skills
- Skills in facilitating informed, empowered community-based leadership
- Advanced strategic planning skills
- Well informed decision making
- Organisational skills and planning ability
- Innovative and informed approach to strategic problem-solving
Industry Experience
1998 - Present
bellette, CEO (Business Owner)
Key responsibilities: Development and growth of business, sharing expertise with local and wider community in order to facilitate growth and improvement, developing advertising and marketing campaigns, quoting and invoicing, project management, gaining new clients and maintaining strong relationships
2006 - Present
HutSix, CEO (Business Owner)
Key responsibilities: Development and growth of business, sharing expertise with local and wider community in order to facilitate growth and improvement, quoting and invoicing, project management, gaining new clients and maintaining strong relationships
1997
Colemans Printing, Printing Machinist/Salesman
Key responsibilities: Sales and production of printing, machine maintenance and diagnostics, quality control, workplace health and safety management
1996
Rockhampton Broadcasters, Account Executive
Key responsibilities: Client consultation, preparing client briefs, assisting with promotional work, preparation of advertising proposals.
Accomplishments
- As the CEO of bellette Brad founded the business in 1998, building it over the years to become a successful example
- of small business and high-quality service in regional Australia. He continues to play a key role in the growth of bellette and often advises other business owners in their entrepreneurial endeavours.
- Successful implementation of large-scale campaigns that cover every area of expertise inside the business to be broadcast on every medium. Managing timelines, client relations, team collaboration, budgets and ensuring that quality is delivered across the board.
- Continued leadership of a collaborative creative team, adjusting approach where necessary to suit individual team members to encourage full potential and efficiency.
Brad Bellette
CEO
Brad is the driver behind bellette’s operations and growth. He is passionately invested in seeing continuous improvement in all areas of the business. He spends time getting to know our clients, investing time to ensure that strong relationships are forged because, with good communication and good relationships we are able to deliver a service that truly meets the needs of our clients. Over his many years of experience in the industry, Brad has been able to act in consultancy roles in all levels of government and businesses of every size, developing strong contacts in networks in many areas.
Embracing the evolutionary nature of creativity and technology, which is at the core of what bellette does, Brad is able to make strategic decisions that keep the business and team at the top of their game. Through Brad and his innovative and informed business strategies for bellette and our clients, we are able to extend a valuable service of strategic and creative problem solving carried out by our team.
Qualifications
Course Studied:
Printing Machining Apprenticeship
University or College:
Kangaroo Point TAFE
Year completed: 1986
Expertise & Accumulated Knowledge
- Proficiency in consulting at all levels of government, community organisations and individuals
- Experience, contacts and networks for traditional and emerging media and creative production industries
- Choice of leadership style appropriate to the situation
- Commitment to honest and respectful communication
- High-level expertise in business analysis: facilitating change and directing creative vision for future directions
- High level interpersonal skills
- Skills in facilitating informed, empowered community-based leadership
- Advanced strategic planning skills
- Well informed decision making
- Organisational skills and planning ability
- Innovative and informed approach to strategic problem-solving
Industry Experience
1998 - Present
bellette, CEO (Business Owner)
Key responsibilities: Development and growth of business, sharing expertise with local and wider community in order to facilitate growth and improvement, developing advertising and marketing campaigns, quoting and invoicing, project management, gaining new clients and maintaining strong relationships
2006 - Present
HutSix, CEO (Business Owner)
Key responsibilities: Development and growth of business, sharing expertise with local and wider community in order to facilitate growth and improvement, quoting and invoicing, project management, gaining new clients and maintaining strong relationships
1997
Colemans Printing, Printing Machinist/Salesman
Key responsibilities: Sales and production of printing, machine maintenance and diagnostics, quality control, workplace health and safety management
1996
Rockhampton Broadcasters, Account Executive
Key responsibilities: Client consultation, preparing client briefs, assisting with promotional work, preparation of advertising proposals.
Accomplishments
- As the CEO of bellette Brad founded the business in 1998, building it over the years to become a successful example
- of small business and high-quality service in regional Australia. He continues to play a key role in the growth of bellette and often advises other business owners in their entrepreneurial endeavours.
- Successful implementation of large-scale campaigns that cover every area of expertise inside the business to be broadcast on every medium. Managing timelines, client relations, team collaboration, budgets and ensuring that quality is delivered across the board.
- Continued leadership of a collaborative creative team, adjusting approach where necessary to suit individual team members to encourage full potential and efficiency.
How we work.
At bellette we work within an Agile methodology. This means that there are balls in the air at all times, no bottlenecks and complete transparency in all our work.
As a team we focus on collaboration, producing working results, and adapting to change. It’s about being able to repeat quality results, rather than repeating processes.
Each project is overseen by a dedicated project lead who is also one of the creatives contributing to the project, by utilising Agile project management all work is organised around the right people in order to deliver high quality work in a timely manner. The project lead is able to eliminate bottlenecks and have different tasks being completed concurrently. The team is able to see their workload for each two week period and estimate effort involved in tasks assigned to them, rather than focusing on the time something will take. Working this way facilitates a smooth and efficient process for both our clients and staff.
Every project starts with gathering a detailed project brief to ensure we fully understand our client’s needs and have all the information we require to provide the service to the highest standard. The brief is uploaded to our cloud-based project management system for the core team to start working from. Each team member is allocated their tasks through this system with specific deadlines. The project as a whole is worked on with complete transparency across the team. Each stage gets updated in real time and all communication and progress on the project is centralised onto the project management system.
Timeliness
We use the following strategies to ensure we meet our client deadlines:
Agile Project Management
All work undertaken at bellette, is overseen by our product owner, to ensure quality and timely delivery. Each project is also assigned a project lead – a dedicated liaison between you and the key team. They will have their eye constantly on the time frame and budget, and will immediately manage any capacity or delivery issues that may arise through a delay or change in the timeline, without disrupting project milestones or deadlines.
Real Time Integrated Systems
Our flexibility in this regard is due to the suite of secure, cloud-based digital management systems bellette operates with everyday, from timelog, communication and file management systems to sophisticated project management and team collaboration programs.
These online systems allow all of our team the ability to access any project information, conversations or files they require from any location, using a mobile or desktop device, so they can quickly and easily collaborate and share knowledge to efficiently manage work to meet project deadlines. Our systems allow project leads and the product owner to view immediate and real-time capacity forecasting, including workflow and time-management capability, so that we’re always able to adjust task resourcing.
Our proposed approach.
For the creation of immersive virtual reality experiences for Yipirinya Interactive Gallery.
Student-Led Design
Our approach to this project centres around the active involvement of Yipirinya School’s Language Teachers and students at every stage of the VR experience development, there is an overview of the stages on page 22 as well as a detailed breakdown beginning on page 24. To begin we would like to attend the school and observe lessons as a passive observer, potentially filming for the purpose of demonstration and concept development. After this we envision a series of collaborative workshops where students, guided by their Language Teachers, can share stories, knowledge, and ideas that will inform the VR content. It is during this time that we will also explain what makes a standout VR experience (see under Quality and Creativity) to ensure the workshops are fruitful and lead to consolidated ideas suited to the project outcomes. Our team will create a welcoming environment, encouraging students to contribute concepts and insights that resonate with their cultural experiences.
As the project progresses we will also aim to demonstrate our production techniques with the students, allowing students to see their ideas translated into immersive experiences and to gain familiarity with VR production tools. By integrating students' voices and perspectives, we aim to co-create a final product that reflects their identities, values, and aspirations. Through consultation with students and teachers an appropriate way of crediting the students’ contribution will be resolved, one that celebrates their input but maintains appropriate privacy.
Cultural Appropriateness
Respect for cultural traditions and values is integral to our process. We will begin by consulting with the community, including Elders, Language Teachers, and custodians of cultural knowledge, to understand specific protocols and permissions related to cultural content. This initial engagement ensures that any visual, auditory, or narrative elements are culturally accurate and approved for public viewing. We will work closely with Yipirinya’s Community Liaisons to gain formal approvals for all cultural and language elements, documenting the process and following established guidelines for respectful representation. Final approvals will be sought before project completion, guaranteeing that the VR content is not only authentic but also aligned with the community’s standards for cultural integrity. The language teachers will be integral to ensuring the accuracy if in language content. We will never allow our own creative vision to supersede the advice of cultural custodians.
This includes a commitment to ongoing consultation, maintaining a transparent, ongoing relationship with the community, checking in throughout the project (and after the tour’s begin) for feedback and approval. This helps ensure cultural content protection remains intact even as the project evolves.
Furthermore we will draft (together with Yipirinya School) and implement an Intellectual Property (IP) Agreement that clarifies ownership rights, control, and use of the content. This agreement will protect the community’s rights over the cultural content, including decisions on future uses.
Project Stages.
Timeframes are based on the contract being awarded by mid January 2025 in order for stage 1 to be able to begin at the beginning of February when the school term start.
*All timeframes given are indicative only and can be refined based on client needs at the beginning of the project*
1. Meet / Observe
Get to know the key players involved in the project, visit the interactive gallery space, visit the school and passively observe lessons, attend Thursday cultural excursion.
- Project kick off meeting with bellette product owner, bellette project lead and Yipirinya staff (topics included: ways of working, project process, timeframe, responsibilities) (1 meeting)
- Stakeholder meet and greet (1-2 meetings)
- School and gallery visit (2 visits)
- Lesson observation/Thursday cultural excursion (2-3 visits)
Stage timeframe: 2 weeks (dependant of availability of stakeholders), completion by mid February
2. Research / Consult / Workshop
A deep dive into the school and it’s history, further definition of eventual audience, formulate ideas to stimulate discussion, cultural consultations (Elders, Community Liaisons, Teachers), student-led workshops for idea generation, student education on technical/product side, define the concept and goals in collaboration with students and staff.
- Cultural consultation (2-3 meetings)
- Workshops (1-4, approx 4 hours total)
Stage timeframe: 2 weeks, completion by end February
3. Propose
Propose each experience topics/theme for consideration, mapping out scenes, interactions and transitions as appropriate to ensure ideas are clear and can be visualised.
- Present proposal to school and gallery and gather initial feedback
- Minimum 6 experiences - likely more at this proposal stage to allow for some to be discarded
- School/gallery to consider and submit further feedback post presentation
Stage timeframe: 1-2 weeks, completion by 12 March
Quote Estimation.
A live link to our quote for the described works can be found in the link below.
Deliverable
Cost
Consultation and Planning
As per project stages
$$$$$
Production
As per project stages
Minimum 6 experiences of at least 5 minutes each.
Does not include any software costs or subscriptions needed by the gallery.
$$$$$
Ongoing Support
For 12 months or until expended (60 hours) to be used as needed.
For the end of this support agreement a new one can be negotiated based on need.
$$$$$
Subtotal
GST(10%)
Project Management (10%)
Total
$$$$$
$$$$$
$$$$$
$$$$$
Conclusion.
This brings us to the end of our proposal for the Yipirinya Interactive Gallery Virtual Reality Experiences. We would love to chat further, please reach out with any questions or clarification you may need.
Thank you!
Larrakia Country
Darwin NT 0800
Arrernte Country
Alice Springs 0870
Kaurna Country
Adelaide SA 5000
