For the 32nd National Indigenous and Torres Strait Islander Art Award (NATSIAA) we worked with organisers from the Museum and Art Gallery of the Northern Territory andmajor sponsor Telstra on a three version (full, abbreviated and stacked) logo suite, extended branding elements and printed collateral to represent the Award in 2015.
The nation's first and longest running Indigenous art award, NATSIAA calls for entries into five different visual arts categories from Indigenous Artists across Australia. Shortlisted entries are exhibited at the Museum and Art Gallery Northern Territory and on opening night the winners in
each category, along with the overall Art Award worth $50,000, are announced at a public event that forms part of the Darwin Festival. Being an artistic award, it is important that the creative concept that represents it each year, doesn't compete with the artworks themselves. Furthermore as the entries span traditional and contemporary styles it is important that the creative concept reflect this.
The target audience of the Award and the exhibition is: Indigenous artists both urban and remote; the general Darwin population; national and international art collectors and dealers; domestic and international tourists; Darwin Festival goers; the media; and student/school groups of all ages.
The resulting identity for the 32nd NATSIAA's speaks strongly about communicating with artwork, culture and people. The flexibility of the concept is apparent in its roll-out across entry forms, brochures, invitations, in-gallery graphics, large banners, award certificates and a full exhibition catalogue. Taking a back-seat when necessary and not overwhelming the stunning works of the finalists.
A red metallic foil was used to give some celebratory 'bling' to the Award certificates
The project included vinyl wall graphics within the NATSIAA exhibition
A large banner on an external wall of the Museum gives a big impact
For the first time in several years a full exhibition catalogue featuring the artworks of all 65 finalists was produced
Collateral included promotional materials such as invitations
One of the logo's abbreviated versions