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Client :


West Arnhem Regional COuncil

Project :

Annual Report
Brand Guidelines
Strategic Plan

Discipline :

Brand Refresh

Editorial

Infographics

bellette had the unique pleasure of partnering with West Arnhem Regional Council on a comprehensive rebranding and editorial design journey. This endeavour wasn't just about a fresh look; it was about strategically aligning their brand with core values and future aspirations. Our multifaceted approach encompassed developing a strategic plan and crafting detailed brand guidelines, ensuring a seamless and consistent brand presence across all platforms.

A set of brand guidelines on a yellow background.

Our collaboration with West Arnhem Regional Council stood out for its depth and scope. We immersed ourselves in understanding their established brand and the unique needs of their Northern Territory audience. This insight allowed us to infuse a contemporary flair into their identity, enhancing its relevance and engagement. We meticulously crafted brand guidelines that served as a blueprint for visual and verbal communication. From logo usage and typography to colour palettes and graphic usage, incorporating the Indigenous artwork provided by local artists. Every detail was designed to create a cohesive and recognisable brand presence.

A group of brochures sitting on top of each other on a table.


The annual report became more than just a document; it was a reflection of the new brand identity. We focused on delivering a visually captivating, easy-to-navigate report that showcased the council’s achievements and future plans with clarity and elegance. This approach ensured that every touchpoint, from digital platforms to printed materials, resonated with the community and reinforced the council's renewed brand image.


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