Triathlon Northern Territory (TNT) serves as the non-profit, premier body overseeing the governance, growth, and marketing of triathlons in the Northern Territory.

TNT approached bellette in search of a fresh and distinctive brand identity for their ‘Pathway Program’. This initiative was created to promote physical activity among children, centered around core triathlon exercises. The goal was to inspire the youth to join triathlon events by emphasizing participation, prioritizing leisure and enjoyment over the aspect of ‘competition’.

Bellette collaborated with TNT to enhance the visual appeal of their marketing materials, ensuring that their intended message was strongly conveyed through their brand aesthetics. The concept incorporated elements from the three triathlon disciplines to form the word 'MOV3', aligning with the new 'Move and Improve' slogan. An energetic font selection helped convey distinct personalities for each letter. The substitution of the letter E with the number three added a youthful touch and referenced the triathlon sports, while the vibrant color scheme was intentionally dynamic. The brand name and slogan were complemented by imagery of a diverse group of children engaging in and enjoying outdoor activities.

The updated branding has successfully reshaped how the community views the triathlon program, inspiring kids to engage in the sport for enjoyment and highlighting the program's advantages for childhood development to parents. We thoroughly enjoyed collaborating with another community organization dedicated to enhancing the health and well-being of Northern Territorians.