logo

Nurturing Strong Communities with the Tenacity of a Jack Russell: the bellette way

At bellette, we’re not just about the hustle and bustle of the creative industry; we’re about sinking our teeth into the heart of our local community, Jack Russell style. 


You see, we operate with a philosophy that stretches way beyond the regular nine-to-five grind. It’s all about being a part of something bigger, something that makes us wag our tails with pride. Just like the tenacious Jack Russell, we’re small but mighty, believing wholeheartedly that the strength of our community reflects the collective cheek and chirp we put into it. Our ethos? To leave our patch of the Northern Territory not just better than we found it but thriving with the kind of vibrancy that’d make a dingo grin.


The Jack Russell: Our Mascot of Moxie

Why the Jack Russell, you ask? Well, this little dynamo with a bark bigger than its bite embodies everything we stand for: resilience, spunk, and a never-say-die attitude. Like a Jack Russell on the scent, we’re relentless, scrappy, and full of heart, ready to punch above our weight and chase down opportunities to make a real difference. It’s this spirit that's at the core of the bellette brand, reminding us to keep our snouts to the ground and our tails wagging.


More Than Just a Transaction: A Mission with Grit

Let’s be clear: doing business without purpose is like a kangaroo without a hop – it just doesn’t make sense. We’re not in it for the shiny trinkets or the bragging rights; our treasure lies in the strong, gritty connections we forge within our community. Success to us isn’t measured in zeros in the bank but in the robust yarns and the genuine mateships we build. It’s about creating a pack that thrives on goodwill, mutual respect, and a fair go for all – qualities that any Jack Russell (and Aussie) would tip their hat to.


Rolling Up Our Sleeves: Community Initiatives with Bite

Our paw prints are all over a range of community initiatives, from lending a paw to local charities to digging into projects that boost the collective spirit of our neck of the woods. Our involvement spans a wide array of local events and initiatives, supporting them through various means including graphic design, websites, photography, videography, and social media marketing. Our community engagement includes supporting the annual Govies' Muster, all collateral for the annual Alice Springs Carols by Candlelight, sponsoring the ‘Faces’ category of the Advocate Art Award, as well as the Katherine Show, to name just a few. These aren’t just token gestures; they’re our way of planting seeds of change and watching our community garden grow – with the occasional weed pulling, of course.


Putting Our Skills to Good Use: Positive Change with a Side of Sauce

Every one of us at bellette has a toolkit of talents that, when unleashed, can do a power of good. We’re a testament to how a business can be more than its bottom line, acting as a force for positive change in the Territory and beyond. Our community commitment is no lip service; it’s a full-throated howl. We’re here to prove that every business, no matter its size, can be a top dog in making a difference.

Just like the Jack Russell – friendly, fiercely loyal, and surprisingly loud for its size – we’re all in on our mission. After all, if we can handle the Territory’s heat, a bit of community spirit is a walk in the park.


So, here’s the call to action folks: let’s band together, bellette style. Feel free at any time to let us know the paws-itive measures people are making in regional Australia that increase our quality of life and livability (United Nations goal style), and, with our Jack Russell spirit and the Territory dust that runs through our veins, we’ll give a shout out to share the love and admiration. We’re calling this social section ‘Paint the Town Red’ and there’s no limit to the amount of times we’d like to draw attention to celebrating all that makes local communities great places to live, ‘cos we get it, we know regional too.

Back to Blog

Want more blogs?
Read on ...

February 10, 2025
They say a picture is worth a thousand words, but in digital marketing, it can be worth even more. In today’s fast-paced, visually driven world, high-quality photography and video are no longer optional—they’re essential. They capture attention, communicate your message, and create an emotional connection with your audience faster than any text can. First Impressions Matter Your visual content is often the first interaction a potential customer has with your brand. Whether it’s a stunning product shot on your website, a behind-the-scenes video on Instagram, or a professionally captured team photo, visuals set the tone for how your brand is perceived. High-quality imagery communicates professionalism, attention to detail and authenticity—three things that instantly build trust with your audience. Boost Engagement and Drive Results Did you know that social media posts with images or videos get significantly more engagement than those with text alone? Visual content is more likely to be shared, liked and commented on, helping your brand reach a wider audience. Videos, in particular, are marketing gold. They keep people on your website longer, increase conversion rates and make your brand more memorable. A well-crafted video tells your story in a way that words alone never could. Stand Out in the Scroll The average person scrolls through miles of content every day. To grab their attention, you need visuals that are not just good—they need to be great. High-quality photography and video content cut through the noise, making your brand stand out in even the busiest feeds. Think vibrant colours, sharp images and engaging angles. These elements catch the eye and make your audience pause, click and engage. Emotionally Connect with Your Audience Photography and video have a unique power to evoke emotion. A candid shot of your team, a heartfelt customer testimonial, or a beautifully edited product video can create a genuine connection that words often can’t achieve. When your audience feels something, they’re more likely to trust your brand, remember your message and take action. Refresh Your Content and Fall in Love with Your Marketing in 2025 If your visuals are feeling tired, now’s the perfect time for a refresh. At bellette, we create stunning, high-quality photography and video content that captivates your audience, drives results and fits your budget. Whether it’s a product shoot, a corporate video, or social media content, we’ll tailor our services to your needs—big or small. Let us handle the hassle so you can focus on growing your business. Get in touch today and let’s create something worth falling in love with.
December 16, 2024
A new year brings fresh opportunities to grow, but it also adds more to your to-do list. From managing social media to refreshing your website and staying ahead with SEO, keeping up with digital marketing can feel like a full-time job. That’s where bellette comes in. We understand how busy you are running your organisation, so we make it our business to take the hassle out of managing your online presence. With our help, 2025 can be the year you focus on what you do best while we handle the details. Whatever you need—whether it’s a quick project or a full-scale marketing strategy—we’ll tailor our services to match your goals and fit your budget. Social Media Without the Stress Social media is a powerful tool, but it can also be time-consuming and overwhelming. What should you post? When? And how do you keep up with trends? We take care of it all—from crafting engaging posts to managing your campaigns—so you don’t have to. Our team ensures your content is tailored to your audience and aligned with your brand voice, saving you hours each week and delivering real results. Fresh Video and Photography Content In 2025, visuals will be more important than ever. Great photography and video content can take your brand to the next level, but creating it takes time, skill, and creativity. At bellette, we produce professional, high-quality visuals that tell your story and capture your audience’s attention. From product shoots to promotional videos, we’ll help you stand out and make an impact. Websites That Work for You Your website is the cornerstone of your online presence. If it’s outdated or difficult to navigate, it could be holding your business back. We’ll ensure your website works as hard as you do—whether it’s a simple update or a complete redesign. Our team focuses on functionality, design, and user experience to create a site that reflects your brand and keeps visitors engaged. Stay Ahead with SEO Being found online is essential, but SEO is no longer a “set and forget” task. Search engines constantly update their algorithms, and staying ahead requires ongoing attention. Our team monitors trends and fine-tunes your SEO strategy to keep your business visible and competitive. With bellette, you can rest easy knowing your website is working to bring in customers, even while you’re busy doing what you love. Start the Year Off Right We get it—you’ve got enough on your plate. Let bellette handle the nitty-gritty of digital marketing so you can focus on what matters most. Ready to make 2025 your best year yet? Get in touch with us today , and let’s make it happen!
December 5, 2024
As we close the book on 2024, it’s time to reflect on what has been an exciting and transformative year at bellette. We’ve achieved incredible milestones, welcomed new faces, bid farewell to old friends, and tackled some truly amazing projects. Here’s a glimpse into the year that was. WELCOMING NEW TALENT This year, we had the pleasure of welcoming Jaime, who joined us all the way from Spain via Melbourne! Jaime has embraced life in Alice Springs and has been exploring the NT with gusto. From adventures at Tilmouth Well for the Central Land Council’s Ranger Camp to trips to Tennant Creek for our NT Government stock library photoshoot and capturing footage for Barkly Regional Council, Jaime has quickly become an integral part of the bellette team. Looking ahead, we’re excited to welcome Luke, our new graphic designer, who will officially join us in January 2025. We’ve also had Alice local, Hayley stepping in for some casual marketing and social media work, bringing her fresh energy and ideas to the team. CELEBRATING ACHIEVEMENTS Cherise has been on fire this year, delivering a string of standout projects that we’re incredibly proud of. From the Yes Unlimited 40th Anniversary Report to the impactful 2023/24 CAWLS Impact Report and video, Cherise’s creative brilliance has been front and centre. She’s also been working on some exciting updates to the HutSix branding—stay tuned for the reveal! One of our proudest collaborations this year has been working with the Power and Water Remote Water Demand team. The collaborative nature of this project has been an absolute highlight, showcasing the power of teamwork and mutual creativity. Noosh has had a blockbuster year, and the numbers speak for themselves. We’ve just hit BJ3000—our 3000th project code—and quoted over 200 projects in 2024 alone. That’s an average of four projects a week! KEEPING IT GOING Brad has been a whirlwind of activity, expertly juggling his time between bellette and HutSix while keeping up with his BMX competitions and volunteering commitments. His dedication and energy never fail to inspire us, and we’re constantly in awe of how he balances it all. We don't know what we'd do without the one keeping us all together and sane; the steadfast, multitask queen Amy! She's been keeping up the energy all year round, stepping in and stepping up wherever help is needed! And of course, we can’t forget Scuba, our beloved office dog and self-appointed security guard. Scuba makes sure no visitor goes unnoticed with his enthusiastic barking, but let’s be honest—he’s really just here for the treats and perfecting his lunchtime begging routine. He’s added plenty of laughs (and a bit of noise) to our days in 2024! CHEERS TO 2025 As we wrap up 2024, we want to extend a huge thank you to our incredible team, clients, and community for making this year one to remember. Here’s to new adventures, more amazing projects, and continued growth in 2025!
Show More

Need a quote?

Share

Share by: