Cycle Zone Darwin, an esteemed fixture in the Top End's cycling scene for over two decades, partnered with bellette to develop a fresh website highlighting their top-tier inventory, exceptional workshop services, and dedicated team.

The website was meticulously crafted with future expansion in mind, laying the groundwork for an eCommerce platform to extend Cycle Zone's reach across the NT. User-centric design principles guided the process, focusing on delivering essential information and enhancing the user experience. By prioritizing user needs and optimizing convenience, we aimed to cultivate a seamless and engaging interface that encourages repeat visits, fostering customer retention and brand loyalty.

Drawing inspiration from the store's distinct color scheme, the website features a restrained palette mirroring the store's visual identity. The interplay of vivid neon green and sleek grey against a deep charcoal backdrop evokes a sense of adventure and energy, elevating Cycle Zone's brand aesthetic while maintaining a cohesive and recognizable visual presence.