Yeperenye Shopping Centre
Yeperenye Shopping Centre is located within the CBD of Alice Springs and is one of the busiest shopping centres in town, with a variety of amenities available for its customers.
Yeperenye had recently purchased a ‘Mirror Me’ photo booth for their centre, to be used across various events throughout the calendar year. This was the perfect solution to socially distanced Santa photos in the Christmas of 2020.
This photo booth was the first of its kind here in Alice Springs, and Yeperenye had a lot of work to do around client education to ensure the product was well received by the community, and engaged with actively.
We created instructional demonstration videos for the photo booth to be played on social media to promote the photo booth and how to easily use it. It was a confidential product, so we had to engage with talent on the day of the shoot, and with no audio script so the video could be easily understood without playing any soundtrack. The instructions on how to operate the device had to be extrapolated from the actions of the models alone, forcing us to get creative on how to conduct the visual component of not only shooting, but editing.
The end result was a refreshing and uplifting video, promoting a new piece of technology to the Alice Springs community. It was executed with the help of a well-prepared storyboard and enthusiastic talent.