Sanderson Middle School (SMS)

Sanderson Middle School (SMS) is a public school catering for Years 7-9, located in the northern suburbs of Darwin. They came to us needing to update an older style logo, and wanting to communicate the credibility of experiences offered by the  school within their local community.

In order to convey the contemporary professionalism of an education gained at SMS we worked with the school to give it a total visual rebrand, starting with the logo and rolling the new brand out to other items across the school.

For this project we produced an extended typographic and branding elements suite (colour palette, presentation of values), uniform, banner, stationery, newsletter and other internal document templates.

Our type-based solution has created a strong, recognisable identity for the school and its students. The bright colours endow the impression of ‘fresh change’ that has helped to correct previous negative perceptions of the school. Students were able to choose their own uniform, voting on a selection we designed which increased their pride and ownership in wearing it.

The resulting lift in morale is palpable when you walk through the corridors, and we are thrilled to have been a part of engendering this positive change.