From inception, Palmerston College will challenge and empower their students to wonder, think and act in ways that enable them to flourish as individuals, and make a difference to the people and communities in their lives. Established in 2018, the college is an amalgamation of previously separate middle and senior schools with the aim of offering a first-class education, in an inspiring and supportive environment.
When Palmerston College approached bellette to create a visual identity truly representative of the passion and energy of students and educators, it was important to help the local community find their own meaning and purpose through the change.
We worked in collaboration with internal stakeholders, including teachers, support staff, students, parents and community members to create a brand they were proud of, and felt ownership and connection with.
The result of this partnership is a logo incorporating the name Palmerston College together with an infinity symbol, developed from a suggestion by the students to illustrate the ideas of ‘two schools, becoming one’ and sending the message that when you join forces, you are a strong, unceasing and unified group of individuals.
From this point we structured a comprehensive brand style guide and suite of corporate materials, such as poster and newsletter templates.
Following the guide, we extended design elements into ideas for an energetic and uniting uniform. Utilising the schools Facebook page as a voting platform, we were able to engage a broad and diverse range of over 600 people online, at school and at the Palmerston Markets, to help make the final decision for this visual representation.
bellette, very much enjoyed the opportunity to resolve the challenges of introducing significant change, while retaining an inclusive and collaborative consultation approach designed to build ownership, awareness and community pride.
We congratulate Palmerston College for their bravery in undertaking such an accountable and transparent process. Proving that genuinely engaging in well-planned risk-taking brings worthwhile results, the school now enjoys the benefits of community support, enthusiasm and unity in their endeavours to develop discerning lifelong learners.