​Peter Kittle Motor Company (PKMC)

Peter Kittle Motor Company is a car dealership that sells and services new and used cars in Alice Springs. We have worked with them on an ongoing basis to create monthly marketing material across multiple platforms, projecting their name, product and services into the community.

The vehicles that PKMC has on offer include big brands like Toyota, Holden, Nissan and Mitsubishi. We worked within each brand’s guidelines to produce advertising material compliant with national standards. The creation of this material included all communications between the dealership, brand consultant and media outlets coordinating between everyone to meet tight deadlines each month.

Each month we would gather material from each brand portal, and the yard, to produce and send to air TV commercials and radio ads, and for publication newspaper ads, Google and social media advertisements.

Additionally the company run a large used car department, where we were able to exercise more original creative concepts to resolve the challenges of competition, building potential client relationships and developing trust.Our Digital Marketing Arm devised, wrote and created  original content for PKMC’s social media channels with posts being published regularly and strategically to suit the month’s promotions and appeal to the most appropriate target audience.

Our Digital Marketing Arm devised, wrote and created  original content for PKMC’s social media channels with posts being published regularly and strategically to suit the month’s promotions and appeal to the most appropriate target audience.

Peter Kittle Motor Company radio interview