Milner Meat & Seafood

Milner Meat and Seafood is a local well-known and well-loved gourmet butcher in Alice Springs. The 20 year old family owned and operated business has achieved iconic local status. With two locations in town Milner Meats is the go-to supplier for great quality produce, friendly advice, and special order requests.

bellette has worked with Milner Meats for many years, and we’re proud to provide our services as one local business helping another. An exciting and memorable project was a complete branding overhaul for the Gillen location, to better represent the gourmet products contained within.

Having outgrown the original inherited livery, Millner’s were wanting to convey a warmer feel with less traditional palette, as well as creating more prominent exterior signage easily spotted from the road where parked cars hinder the shop front view.

Milner’s occupies a larger than life awareness for long term locals, and newcomers to town are quickly pointed in the direction of their superior service and product. The in-store atmosphere is both friendly and professional, the butchers who prepare the meat, also distribute advice freely during over the counter transactions regarding the cooking and complementary ingredients that can be used to enhance enjoyment of the purchased cuts.

In fact, it put our design and creative direction team at the time, in mind of the high standards of a New York deli. Thus the idea for an edgier look, conveying the contemporary nature of a paddock to plate philosophy (yep, they farm their own meat too), and epicurean standard of the additional carefully curated collection of condiments, seasonings, and connoisseur meat offerings in the newly extended shop space was born.

In additional to our usual well selected array of fonts, colours, graphics for collateral, signage and branding rollout, we also installed video screens which would showcase the fresh, local produce, and wall decals to highlight the different products available to customers.

Working across shop based brand, signage, and interior design in the first instance a client led priority, but this soon extended further into graphics availability for advertising, the user experience and visual design of the website, and (several years later) rollout across to the second purchased location in town.

This brief is one that truly embraces all facets of bellette’s services, we are happy to project manage across our multidisciplinary team to create a well coordinated approach from our Design Studio, Edit Suite and Digital Marketing Arm areas

We were delighted that our client also found the brand update to be a smooth and seamless process. They’re very happy with the new look and feel of both stores and the website. Staff have enthusiastically embraced the new direction of Milner Meat and Seafood.