Jacana Energy

Jacana Energy is a Northern Territory energy retailer who came to us looking to resolve the issues around their relatability to their customers and communicating their commitment to having  strong involvement in the community. 

We worked with Jacana Energy to create a slightly cheeky, fun and not-too-polished feeling animated television commercial for use at the Darwin International Film Festival, presenting their partnership program and local orientation.

The bellette team worked together to script, illustrate, voice, animate and edit a 30 second ad that would appeal to audiences for it’s simple message and ‘local’ feel. We utilised Jacana’s existing colours and imagery, deploying the NT connotations to build a cohesive relationship with the  Territory-based target demographic.