Indervon is a 100% Aboriginal owned and operated petroleum supply company in Central Australia, currently the only one to be able to make this claim. The company is overseen by Ngaanyatjarra Council, who operates in the interests of over 2000 Ngaanyatjarra, Pintupi and Pitjantjatjara Traditional Owners across 12 communities. Indervon runs a number of fuel stations in Alice Springs and remote Northern Territory, supplying fuel and other services at a fair price to all Ngaanyatjarra communities.
bellette has worked with Indervon to create a strong and clearly branded visual style for all of their Advertising & Marketing collateral tailored to the parameters of each medium. Design considerations have incorporated the strong colours of the brand and the creation of clear iconography to represent the extended services of the company. This has been applied across various applications including the website, road signs and a large scale highway billboard. The iconography was a key component of the design for the Indervon billboard as, for this medium, it is vital to be able to read and absorb information quickly.
The strong visual representation of Indervon’s brand has made it instantly recognisable everywhere it is seen. This is the essential role of consistent branding, and production roll out for a business - creating a presence that can be visualised at the mere mention of its name.