Finke River Adventures

Finke River Adventures (FRA) are an innovative sightseeing company offering visitors adventure galore exploring Finke Gorge National Park, Palm Valley and beyond! - in unique Can-am ATVs.

FRA came to us as a startup looking to develop their brand identity and create a niche position for themselves in the local tourism market. Our challenge was to interpret the needs of the business, devise a versatile, eye-catching brand, resonating strongly with their target audience.

We endeavoured to produce an identity that depicted FRA as the perfect adventure for those looking to head off the beaten track and explore Central Australia in style.

Utilising the evocative colours and imagery of Central Australia and invoking the energy of the renowned Finke Desert Race - throughout the logo, website, signage applications and stationary - worked to ensure that clients were left in no doubt as to the magic of experiencing one of their unique tours.

We were able to exceed the client’s expectations with this project and believe we created a corporate image that combines intrepid adventure and professionalism seamlessly.