Centrefarm is a Northern Territory based organisation that has been established to provide opportunities to Aboriginal Landowners by identifying viable commercial opportunities on their land and assisting them to develop these areas, creating a stronger community economy.
Centrefarm’s existing website was originally created by the HutSix team over ten years ago and was long overdue for an update. Due to its age, the original site struggled to function on the latest versions of web browsers and mobile devices - can you believe, the world of the smartphone had only just begun when the site was originally created!
Our team of designers chatted with Centrefarm to understand the look and feel they were after, and then worked to optimise this to ensure the site met all the appropriate website best-practice standards and accessibility requirements.
The final design was minimal and classic, the interface easy to navigate. The overall look of the website incorporated the existing brand identity while bringing in the visual representation of their Indigenous roots.
Centrefarm were excellent clients to work with, providing all content and creative direction at once, allowing our team to take this project and run with it to a quick completion. We maintained clear internal and external communication to maximise the time we could spend exercising our creative flair.
The new Centrefarm website is professional, mobile-friendly and displays information in a visually appealing way that makes it easy for the reader to navigate and interpret. We’ve also implemented the Craft content management system, which is a very intuitive system to help the Centrefarm team update their content and imagery at their leisure.