Centralian Motors 4 Day Sale
We love working with Centralian Motors as this is car dealership that lives up to its name in delivering a truly centralian ‘Alice’ experience. Typical of the small businesses that thrive in the red centre, they realise that you can’t beat personalised customer service - it’s the not so secret ‘secret’ of their success.
As the host of Alice Springs’ biggest 4-day sale event each year, this business needed a fresh, dynamic campaign to promote in 2018. The goal being to increase brand awareness and drive sales throughout the campaign period.
Using custom 3D typography, bold and eye-catching marketing collateral conveys a sense of fun with undertones of the professionalism of the company, both in print and animated video.