Articulating your brief: how to wrangle the moving parts

So maybe you’ve been mulling over a possible idea for communicating an all important video or reel message to your clients. You know it’s worth discussing, you just haven’t found the time to do it. You know you’re not the next Warwick Thornton, so you’re feeling a bit overwhelmed at trying to communicate your creative vision to a team that will then take it and run with it.

The approach described below is designed to get you to consider questions like: 

• Who needs ownership? 
• How to tell an interesting story? 
• How do I empower stakeholders in the process? 
• Is this culturally meaningful?
• Where does this message need to go? And how do I get it there?

We’ve put together a scenario that might help you get over the line and visualise what the process could look like. We know you need to gain yourself a successful outcome, aligning with your goals, values and campaign purpose. We are hoping this information will help you get your thoughts together in a cohesive way, so you can sail forth to confidently deliver your cinematic brief in an award-winning, word-perfect performance.

Whether you choose to work with us, or develop your idea with another talented team. bellette believes that the community you live in is only as strong as what you put back into it. The NT will be stronger for a many-personed community who uses original thought to meet challenges and increase liveability and sustainability qualities, and we are happy to share our IP to strengthen that capacity. 

bellette in action: A Case Study of Cultural Connection

The Challenge: 

A government-funded initiative aimed at promoting environmental conservation efforts within several remote communities across the Top End. The project's success hinges on its ability to engage deeply with communities that have a strong connection to the land but vary significantly in cultural practices and languages.

Our Approach: 

Recognising the unique opportunity to foster a dialogue rooted in respect, understanding, and shared values, we would work collaboratively with you embarking on a journey to create a campaign that would resonate across diverse cultural lines. The goal would be not just to inform but to inspire community-led conservation efforts, turning information into action.

Step 1: Immersive Research and Engagement

Before a single word is written or a graphic designed, our team undertakes a comprehensive engagement process. This can include visiting communities, participation in cultural events, and holding discussions with community leaders and members, as well as program deliverers to understand the perspectives and considerable IP regarding environmental conservation. We are guided by you, your existing relationships, your brief and your desired outcome. 

This immersive approach ensures that the communication strategy will be built on a foundation of genuine respect and understanding.

Step 2: Diverse Storytelling

Drawing from the concerns, anecdotes and intellectual property gathered during the engagement process, we would craft a series of narratives that highlight the importance of the cultural relationship between Aboriginal lived experience and the environment. Consulting with you we would collaboratively fine ideas for final execution so they can be effectively shared and appreciated in the heart language of each community.

Step 3: Culturally Rich Visuals

To complement the storytelling, our creative team works within cultural protocols and people’s availability to gather footage, or illustrate animations (or a combination of both). Working together, you are our guide as to the longevity you wish to achieve from the finished collateral, and where needs for cultural diversification should occur. We can help you achieve both economies of scale and differentiation that personalises messaging for the viewer, whilst reflecting the beauty and diversity of remote and regional Australian landscapes and Indigenous cultures. The resulting visuals would be carefully crafted to be culturally appropriate and share each community’s unique perspective.

Step 4: Diverse Media Channels

Understanding the varying levels of exposure to digital technology across communities, enables consideration of a multi-channel approach to disseminate a campaign. Collateral can be planned for community radio broadcasts, illustrated print material, video viewing via socials and mainstream television and interactive workshops where community members could learn more about conservation practices through storytelling and art.

Step 5: Empowering Community Voices

Perhaps the most impactful element of the campaign would be successfully supporting empowered participants to become advocates for land and culture. Providing resources and advising on platforms for communities to share their own stories and efforts towards environmental conservation, would be at the heart of any successful community-led conservation project. We have the data based knowledge to help you make well informed choices to achieve this outcome.

The Outcome: 

In collaboration with you, our aim for the campaign would be to not only increase awareness and participation in conservation efforts but also strengthen the bonds within and between communities.

Reflections: 

Our commitment to creativity, cultural sensitivity, and collaborative communication can transcend barriers, bringing diverse communities together for a common cause. Our aim is to harness the power of respectful, culturally informed communication to create meaningful change. 

bellette wants to work hand in hand with anyone who needs to navigate the cultural tapestry of the NT, to make every message count.

Want more blogs?
Read on ...